Why Divi and WooCommerce Are a Perfect Match
If you’re serious about building a beautiful, high-converting online store, the combination of Divi and WooCommerce is hard to beat. WooCommerce gives you the most powerful and flexible eCommerce engine available for WordPress — and Divi gives you complete visual control over every pixel of your store’s design. Together, they let you create a professional shopping experience without touching a single line of code.
In this guide, we’ll walk through everything step by step: installing both tools, using Divi’s dedicated WooCommerce modules, customizing your shop and checkout pages with Theme Builder, and adding conversion-boosting features that actually move the needle. Let’s build something great.
Step 1: Install Divi and WooCommerce
Before anything else, you’ll need both Divi and WooCommerce active on your WordPress site. Here’s how to get set up quickly.
Installing Divi
Divi is a premium theme from Elegant Themes. To get it, head over and grab the Divi license — you can choose from an annual plan or a Lifetime license (the Lifetime option is genuinely one of the best investments you can make if you build more than one or two sites). Once you’ve downloaded the theme from your Elegant Themes dashboard, install it via Appearance → Themes → Add New → Upload Theme in WordPress.
Installing WooCommerce
WooCommerce is free and lives in the WordPress plugin repository. Go to Plugins → Add New, search for “WooCommerce,” and click Install, then Activate. The WooCommerce setup wizard will walk you through the basics: store location, currency, payment methods, and shipping. Take your time here — getting these settings right from the start saves headaches later.
Once both are active, Divi automatically detects WooCommerce and unlocks a full suite of dedicated eCommerce modules. You’re ready to build.
Step 2: Get Familiar with Divi’s WooCommerce Modules
This is where the Divi WooCommerce integration really shines. Instead of relying on generic WooCommerce templates, Divi gives you dedicated modules that you can style visually, in real time.
The Most Important Modules to Know
- Woo Products (Product Grid): Display products anywhere on your site with full control over columns, image size, hover effects, pricing display, and more. Perfect for homepage featured sections or custom shop pages.
- Woo Add to Cart: Place a styled Add to Cart button anywhere on a product page layout — or even on a landing page promoting a single product.
- Woo Images: Control how product images and galleries render on single product pages.
- Woo Price, Woo Title, Woo Description: Individual modules for pulling in product data, giving you total flexibility over layout and typography on product pages.
- Woo Related Products: Display related products in a fully customized grid at the bottom of product pages — great for upselling.
- Woo Checkout, Woo Cart: Modules that let you visually redesign the cart and checkout experience, which are often the most neglected — and most important — pages in any store.
You’ll find all of these in the Divi Builder module library whenever WooCommerce is active. They work just like any other Divi module, with full styling controls in the Visual Builder.
Step 3: Customize Shop and Product Pages with Divi Theme Builder
The real magic of the Divi WooCommerce integration happens in the Divi Theme Builder. This lets you create custom templates for your WooCommerce pages — shop page, single product page, cart, checkout — and apply them globally or to specific products and categories.
Creating a Custom Shop Page Template
- Go to Divi → Theme Builder in your WordPress dashboard.
- Click Add New Template and choose “WooCommerce Shop Page” as the assignment.
- Click “Add Custom Body” and open the Visual Builder.
- Use the Woo Products module to build out your product grid. Experiment with 3 or 4 columns, card-style layouts with subtle shadows, and hover effects that reveal a quick view or color change.
- Add filtering options at the top using the Woo Product Filters module or a third-party filter plugin styled to match your design.
Creating a Custom Single Product Page
This is where individual product pages are designed. In Theme Builder, add a new template and assign it to “Woo Single Product.” Then build your layout using the individual Woo modules: place Woo Images on the left, and stack Woo Title, Woo Price, Woo Description, and Woo Add to Cart on the right. This two-column approach mimics the layouts used by top-converting stores like Amazon and gives shoppers the information they need at a glance.
Customizing Cart and Checkout Pages
Use the Woo Cart and Woo Checkout modules in Theme Builder to redesign these critical pages. A clean, distraction-free checkout layout — with your branding, clear typography, and reassuring design — can meaningfully improve your conversion rate. Remove unnecessary navigation elements and keep the focus on completing the purchase.
Step 4: Style for Mobile — Don’t Skip This
More than half of all eCommerce traffic comes from mobile devices, and a clunky mobile store experience will cost you sales. The good news: Divi’s Visual Builder has built-in responsive controls for every module and row.
- Switch to tablet and phone views in the builder and adjust column stacking so your product images appear above descriptions (not side by side).
- Increase font sizes slightly for mobile readability — the Woo Price and Woo Add to Cart modules should be especially easy to read and tap.
- Make your Add to Cart button full-width on mobile. A narrow button on a phone screen is a friction point that kills conversions.
- Test your checkout page on an actual device, not just the preview. WooCommerce forms can be tricky on small screens, and Divi’s controls let you fine-tune padding and spacing per breakpoint.
If you haven’t already, this is also a great time to try Divi free for 30 days and explore all of these responsive controls hands-on with no risk.
Step 5: Conversion Tips That Actually Work
A beautiful store is only half the battle. Here are some practical, proven ways to improve conversion rates using Divi’s WooCommerce capabilities.
Add Trust Badges Near the Add to Cart Button
Trust badges — secure checkout icons, money-back guarantee graphics, payment method logos — significantly reduce purchase anxiety. In Divi, you can add an Image module or a Blurb module with small badge icons directly below your Woo Add to Cart module on the product page template. This is one of the simplest and most effective conversion boosts available.
Use a Sticky Add to Cart Bar
On longer product pages, shoppers may scroll down to read reviews or descriptions and then lose sight of the Add to Cart button. Use Divi’s built-in Sticky Position option on a row or section containing your Add to Cart button to keep it visible as users scroll. This alone can lift conversions noticeably on product pages with a lot of content.
Style Your Related Products Section
The default WooCommerce related products section is functional but bland. Replace it with the Woo Related Products module in Theme Builder and style it to match your brand — matching card styles, consistent typography, and a compelling heading like “You Might Also Love” instead of the generic “Related Products.” A well-designed upsell section increases average order value without any additional marketing spend.
Highlight Urgency and Social Proof
Divi makes it easy to add countdown timers (using the Countdown Timer module) for limited-time offers, or to display review snippets and star ratings prominently on product pages. Combine these with bold, well-styled call-to-action buttons and you’ve got a conversion-focused product page that rivals custom-built stores.
Step 6: Keep Your Store Fast and Optimized
Page speed matters enormously for both conversions and SEO. A few quick wins for your Divi WooCommerce store:
- Enable Divi’s built-in Performance Settings (under Divi → Theme Options → General → Performance) to activate Critical CSS, file combining, and lazy loading.
- Use a caching plugin like WP Rocket or LiteSpeed Cache.
- Compress and properly size your product images before uploading — oversized images are the #1 culprit for slow WooCommerce stores.
- Use a quality hosting provider. Shared hosting on a slow server will undermine even the most optimized theme.
Build Your Store on a Solid Foundation
The combination of Divi and WooCommerce gives you everything you need to build a professional, high-converting online store — without agency-level budgets or developer dependencies. From pixel-perfect product pages to a streamlined checkout experience, every element is within your control through Divi’s Visual Builder and Theme Builder.
The key is starting with the right tools. An Elegant Themes membership gives you Divi, unlimited site usage, access to hundreds of pre-built layout packs (many designed specifically for eCommerce), and regular updates that keep your store performing at its best. Whether you’re launching your first store or migrating an existing shop to a better design, there’s no better place to start.
Ready to build something you’re proud of? Join Elegant Themes today and get instant access to Divi, all its WooCommerce features, and the entire Elegant Themes ecosystem — backed by a 30-day money-back guarantee.
